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Patching Up Lead Leaks at the End of the Post

by Rasheed Bustamam on April 24, 2012

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Lead Leaks End of Post

Actually, not even close.

Are you missing out on leads at the end of your posts?


When someone reaches the end of your post, one thing is certain. They liked your post! So why not entice them to opt in?

Generating leads at the end of your posts

This is actually the place where most bloggers are okay with. However, to finish the series on leaks in your sales funnel, I'm writing about this.

Two ways to get leads at the end of your blog posts

I've seen two effective ways of getting leads at the end of blog posts.

  • In a PS line
  • With an optin form

Which one is better?

Consider this.

If you have a PS line, like the one that I have, you should have a compelling squeeze page on the other side of the link.

Oftentimes I see people who have a PS line that doesn't even have a link. That's a waste of a PS line. Remember, sales emails and blogs are not the same as personal emails. If you're writing merely to communicate then it's a different story, but I'm writing to marketers here.

As a side note, its not a bad idea to drop a link to your capture page in the PS lines of your personal emails. Just append it to your automatic signatures to save yourself time. And don't make it something like "make $1000 today!" because that puts the reader on guard, make it something subtler like "I'm helping people escape from the recession with this simple formula." This is something I'm currently testing however.

Anyway, if you use MLSP or Prosperity Central, you should already have a highly converting capture page, so drop a link to that in your PS line.

The other way of generating leads at the end of your post is by having an optin form. This can be done either manually (by using Subscribers Magnet) or automatically (by editing your theme's php files or by simply using Thesis).

This option is nice because you can save your readers a step and let them sign up right there on the spot. The drawback is that if your reader submits the form, it takes them away from your post and they most likely won't leave a comment.

Now, the clenching question.

Which one is better??

Frankly, I don't know.

CopyBlogger employs the PS method. SocialTriggers employs the optin form method. Both work extremely well for both of those blogs.

My advice?

Pick one method, or both, and test them. See how many leads you generate. Then switch gears after a week or so and try another method. Effective lead generation is all about testing and tracking--so make sure you do that!

Action Steps: Turn Your Readers into Subscribers

For having a compelling PS line:

  1. Get MLSP or Prosperity Central to get access to extremely converting capture pages.
  2. Make sure your content caters to your PS line.
  3. For an easy way to copy your closing remarks (like pictures and the PS line) you can do it once and just copy the HTML from the first post and just change the content around. This is also effective for saving pesky block quote tags and header tags.

For having a compelling optin form:

  1. Get Aweber or GetResponse (MailChimp is fine but isn't compatible with many marketing suites). I personally use Aweber, so I will recommend that for you,  and I can also help you out if you need help getting started with Aweber. I've never used GetResponse so you'll be on your own if you decide to go with them.
  2. Use Subscribers Magnet to generate a shortcode for your optin form, and use the above method to place it at the end of each post, or get Thesis and I'll show you how to do it automatically.

Moving onto you

What do you think about these "end of post" lead generation tips? Let me know if they help you!


In peace, love, and prosperity, Rasheed

All-expense paid trip to Cancun??

PS: If your company does not have a step-by-step duplicable system for YOUR success, check this out (unless you are just making way too much money)

For Instant Access to our Step-By-Step System: Click here!

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– who has written 278 awesome posts on Blog2Success.

Rasheed is a 21-year-old college student studying chemical engineering, but he has much bigger ambitions than becoming an employee. His dream is to cruise continental America in a million dollar RV. The road to his dream is through this prestigious business opportunity.

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{ 14 comments… read them below or add one }

1 BG Jenkins April 25, 2012 at 2:58 am

Hi Rasheed,

I believe I like the P.S. line better. For me it’s just the look of it. I like seeing the “what you think…click here” better than a form box. But, as you said, which ever works for you is the best way to go. Great information! Thanks for always being on top of things.


2 Rasheed Bustamam April 25, 2012 at 2:51 pm

Thanks BG! Seems like the PS line is winning :)


3 Princess Shimari April 25, 2012 at 5:22 am

Thanks Rasheed. This is something I had noted to implement. Will be working on it soon.


4 Rasheed Bustamam April 25, 2012 at 2:52 pm

No problem Yvonne! Let me know if you need any assistance :)


5 Amos April 25, 2012 at 6:51 am

Good stuff as usual, Rasheed! I personally prefer to have a link on PS line. :)


6 Rasheed Bustamam April 25, 2012 at 2:52 pm

Seems like most gurus do ;)


7 Ken April 25, 2012 at 6:52 am

Thanks for the reminder on the PS lines Rasheed. Good information on the goals of blogging. I too am going with the PS line.


8 Rasheed Bustamam April 25, 2012 at 2:54 pm

Thanks Ken! Maybe I should’ve turned this into a poll ;)


9 Jamella Biegel April 25, 2012 at 6:32 pm

Hi Rasheed,

I would think that using a PS line is better. We want our readers to comment on our posts, so anything that takes them away from doing that, is a minus in my book.

I have actually just started using a PS line with a link to a MLSP webinar. Let’s see how it goes.


10 Rasheed Bustamam April 26, 2012 at 8:02 pm

Good point Jamella! Looking forward to hearing your results :)


11 Elizabeth April 28, 2012 at 10:50 pm

Hi Rasheed,
At the end of each article, the reader expects that you tell when what next to do! Great article outlining the importance of having a call to action for readers!


12 Rasheed Bustamam April 30, 2012 at 12:08 am

So true Elizabeth! Thanks for your comment!



13 July 7, 2012 at 3:30 am

Good article. I prefer the PS line as well. I think that is what I ended up using on my blog anyway.

I wish you would have your links set to open in a new window though. It was annoying to have to go back from the link I clicked just to finish reading this post.


14 Rasheed Bustamam July 7, 2012 at 8:52 pm

Hi Anton, thanks for your comment.

I’m sorry to hear that. I have set all of my links to open up in a new window (this is done by using target=”_blank” in the href tags) and it opens each page in a new tab for me. If you shoot me an email with what browser you use I can try to see why this happens. It’s a minor inconvenience, but in any modern browser (Firefox, Chrome, I’m sure IE as well but I don’t use IE) you can hold Ctrl while clicking and it will open your page in a new tab.

I hope that helps.


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