Are you missing out on leads at the end of your posts?
When someone reaches the end of your post, one thing is certain. They liked your post! So why not entice them to opt in?
Generating leads at the end of your posts
This is actually the place where most bloggers are okay with. However, to finish the series on leaks in your sales funnel, I'm writing about this.
Two ways to get leads at the end of your blog posts
I've seen two effective ways of getting leads at the end of blog posts.
- In a PS line
- With an optin form
Which one is better?
If you have a PS line, like the one that I have, you should have a compelling squeeze page on the other side of the link.
Oftentimes I see people who have a PS line that doesn't even have a link. That's a waste of a PS line. Remember, sales emails and blogs are not the same as personal emails. If you're writing merely to communicate then it's a different story, but I'm writing to marketers here.
As a side note, its not a bad idea to drop a link to your capture page in the PS lines of your personal emails. Just append it to your automatic signatures to save yourself time. And don't make it something like "make $1000 today!" because that puts the reader on guard, make it something subtler like "I'm helping people escape from the recession with this simple formula." This is something I'm currently testing however.
Anyway, if you use MLSP or Prosperity Central, you should already have a highly converting capture page, so drop a link to that in your PS line.
The other way of generating leads at the end of your post is by having an optin form. This can be done either manually (by using Subscribers Magnet) or automatically (by editing your theme's php files or by simply using Thesis).
This option is nice because you can save your readers a step and let them sign up right there on the spot. The drawback is that if your reader submits the form, it takes them away from your post and they most likely won't leave a comment.
Now, the clenching question.
Which one is better??
Frankly, I don't know.
CopyBlogger employs the PS method. SocialTriggers employs the optin form method. Both work extremely well for both of those blogs.
Pick one method, or both, and test them. See how many leads you generate. Then switch gears after a week or so and try another method. Effective lead generation is all about testing and tracking--so make sure you do that!
Action Steps: Turn Your Readers into Subscribers
For having a compelling PS line:
- Get MLSP or Prosperity Central to get access to extremely converting capture pages.
- Make sure your content caters to your PS line.
- For an easy way to copy your closing remarks (like pictures and the PS line) you can do it once and just copy the HTML from the first post and just change the content around. This is also effective for saving pesky block quote tags and header tags.
For having a compelling optin form:
- Get Aweber or GetResponse (MailChimp is fine but isn't compatible with many marketing suites). I personally use Aweber, so I will recommend that for you, and I can also help you out if you need help getting started with Aweber. I've never used GetResponse so you'll be on your own if you decide to go with them.
- Use Subscribers Magnet to generate a shortcode for your optin form, and use the above method to place it at the end of each post, or get Thesis and I'll show you how to do it automatically.
Moving onto you
What do you think about these "end of post" lead generation tips? Let me know if they help you!
In peace, love, and prosperity, Rasheed
PS: If your company does not have a step-by-step duplicable system for YOUR success, check this out (unless you are just making way too much money)
For Instant Access to our Step-By-Step System: Click here!
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